Become the man God created you to be.
Virtue coaching for Catholic men who are done fighting the same vices, and ready to lead their homes.
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What Catholic leaders are saying
“I would encourage you to take a look at Serviam. They can actually aid people in the actual development of the virtues, not just knowing what they are, but actually develop them.”
“God needs to raise up an army of young men to teach the next generation virtue. Keoni gives me hope. This young man is one of the luminaries of the Catholic Church today. He gets it. Trust me, I hope this becomes the biggest men’s ministry movement in the Catholic Church.”
Learn the system that crushes the vices you’ve been fighting for years. Find the root of what keeps pulling you down, train the virtue that replaces it, and become the husband and father God is calling you to be.
Hear it from the men themselves
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TomMore reviews
“This program helped me build new habits rooted in silence, sacrifice, and prayer. I stopped making excuses and started living with intention and faith. It will strip you to your core… but that’s exactly what makes it so powerful. It will rebuild you with the tools, truth, and grace needed to live fully, freely, and faithfully.”
“My relationship with my kids has improved tremendously. I’m more present, more loving, and more patient. The breakthrough came when I recognized a recurring image in my mind holding me back. With Keoni’s help, I acknowledged this inner dialogue, brought it before the Lord, and leaned into my God-given magnanimity. Keoni will change your life.”
“The more profound breakthrough was actually learning to offer interior thoughts as a form of suffering. Failure of a situation to live up to my idealized expectations no longer felt like a cruel form of suffering, but instead they became means of sanctity. Through the program, I now feel more calm and more peace.”
“A 12-week long virtue-building program may sound like a daunting journey to commit to, but after completing this program, I can attest to how the Lord transforms our hearts and minds if we let Him. I now feel a sense of clarity and peace of mind, equipped with knowledge and a game plan to tackle the crosses of everyday life with Christ alongside me.”
“The breakthrough was definitely realizing that I think I’m right and everyone else is wrong if they don’t agree with me. Now I’m conscious of the fact that I don’t have to prove anything or correct everything. What I would say to someone else… you gotta do this! But hold on for the ride!”
“Over the course of the program, I began to see real change, especially in how I communicate in my most important relationships. I’m more aware of how I respond to conflict, and I now have tools to stay grounded in virtue rather than emotion. This program challenged me in the best way.”
“Introducing me to Thomistic psychology has really been life-changing. I have taken the tools you provided and incorporated them into my everyday life. I have become so much more aware of how to approach things with prudence, fleshing out my self-centered attachments and living for the greater good.”
“The biggest breakthrough was understanding my temperaments and inclinations, and using the virtues to leverage good behaviors. The results from the 12-week program is a renewed dedication to not only my faith, but my family and my own self to be a better man, a man of virtue.”
“This program is truly life changing! If you have a desire to better yourself mentally and especially spiritually, I highly recommend reaching out to Keoni. If you’re ready to dig deep within yourself and root out your vices, that change starts here at Serviam Institute.”
“Once I joined his program, I was able to utilize so many incredible tools and was provided indispensable guidance on how to become a better Catholic man and fulfill my vocation as a husband and father. Through this program, Keoni provided me with practical tools and deep insight to help me tackle these weak areas as well as further reinforcing my stronger virtues.”
“As I worked with Keoni to learn more about the cardinal virtues, I began clearly recognizing my strengths and weaknesses in my daily life. With Keoni’s help, I have been able to begin practicing specific virtues with greater purpose and clarity. This training has helped me to combat my vices and overcome obstacles that have held me back in the past.”
“This experience equipped me with a set of tools to live a virtuous life in a decidedly masculine way and provided a meaningful and scripturally sound way to examine your own thoughts and actions.”
“Program takes effort to really take a deep dive into who you are, but if you are prepared to be honest with yourself and give effort then this program is honestly life changing.”
“I did Keoni’s 12 week program last year shortly after coming into the Church. I learned a ton and it really helped me grow in patience and fortitude which is what I needed at the time. I would highly recommend.”
“It helped me to see things I wasn’t aware of, or didn’t give much thought to. Great program!”
Virtue you actually develop.
My journey began as a high-level athlete, driven to master my sport, excel in the classroom, and eventually, to grow in my faith. But no matter how much I read or listened, no one ever gave me a practical system for transformation, something I could work on tomorrow.
That changed when I discovered two game changers. First, how to strategically build high-performance habits to excel in every area of life. Second, how to reorder and grow the human person through Thomistic psychology: the wisdom of St. Thomas Aquinas, who gave us the blueprint for the human person and the practical path to sainthood through the cultivation of virtue.
Merging these two worlds changed everything. And now, as a husband and father, it’s my mission to equip Catholic men, husbands, and fathers to lead, and lead well, by becoming the men God created them to be.
ApplyWho is Serviam Institute for?
Catholic men in North America (US & Canada) and the EU who are serious about holiness and done fighting the same vices, whether single, engaged, or married with a family to lead.
What does the program include?
The Virtue Growth Engine is a 12-week coaching program: a comprehensive virtue assessment that becomes your battle plan, three live group coaching calls every week, one-to-one coaching with your assigned coach, the Virtue Tracker app and daily training tools, and a re-assessment at the end. Formation continues afterwards in our alumni community.
How do I apply?
Complete the short application. It takes only a few minutes.
What happens after I apply?
We read every application carefully. If you’re invited to the next step, we’ll text you to schedule a call, where we look honestly at where you stand and whether the program is right for you. Nobody decides on the spot; take it to prayer and to your wife.
Who is behind Serviam Institute?
Serviam Institute was founded by Keoni Sablan, a Catholic virtue coach, husband and father, endorsed by Fr. Chad Ripperger. Every coach on the team is trained in the Serviam method.
Is this therapy?
No. Serviam is virtue coaching. It is not psychotherapy, counseling, marriage or family therapy, mental health treatment, or spiritual direction, and we do not diagnose or treat any condition. When a man needs clinical care, we refer him. If you are in crisis, call or text 988.
Apply
The application takes a few minutes. We read every one.
Admission is by application.